The Psychology of Member Marketing: Engaging Minds, Building Loyalty

During this conversation with Mariia Bondarenko, we will discover how psychological insights can deepen engagement, creating authentic connections that go beyond tech-driven strategies.

Therapist turned marketer, Mariia brings a unique perspective to marketing, blending empathy-centric approach with a passion for member-centered marketing. With a background in mental health and experience in digital health, Mariia specializes in developing data-driven member engagement strategies that enhance user experiences. She has successfully worked at health tech companies and national and local non-profits where she has led projects that connect marketing and communications with product, operations, and growth.